How Le Creuset became the ultimate aspirational Gen Z status symbol

Independent (uk) // Headlines

How Le Creuset became the ultimate aspirational Gen Z status symbol

Tuesday 12th November 2024, 6:00AM

Police had to be called after hundreds of frenzied shoppers descended on a Hampshire warehouse this weekend. The reason? A cookware sale. Helen Coffey looks at how the century-old brand stood the test of time, embodying an entire generation’s dreams of adulthood

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