You may already know that Roses are named after a Cadbury boss’ favourite flower, or that Twix is a clever portmanteau. But I had no idea what the letters in Celebrations’ logo represent, or how the name got chosen in the first place. Luckily, a Channel 4 documentary called The Secret World of Christmas Chocolate (featuring comedian Jo Brand) has answers. Speaking on the show, General Manager of Mars, Michelle Frost, explained where the name came from ― and why it looks the way it does. The product was allegedly born in the bathMichelle, who developed the product, said she had the idea for the product in the bath. “I was having this bath, mulling this conundrum: ‘What can I do that’s different?’”, she said.“