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The Guardian // Technology

X’s UK profits collapsed the year after Elon Musk’s takeover

Tuesday 15th April 2025, 4:11PM

Social media platform formerly known as Twitter says 66.3% revenue drop was down to fall in advertising incomeX’s revenues and profits collapsed in the UK in the year after Elon Musk took over the social media platform, the company has admitted.A decline in advertising spending amid concerns about “brand safety and/or content moderation” were cited as the reason for the fall, according to accounts filed this week to Companies House. Continue reading...

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