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Huffington Post // World

Here's The Real Reason Designer Plaster Logos All Over Clothes – And No, It's Not Just Advertising

Tuesday 25th March 2025, 10:49AM


Chanel hair clipWe’ve written before at HuffPost UK about why jeans have that mini-pocket at the front (and no, despite what you might have heard in your teenhood, it’s not actually designed for condoms). We’ve shared the frankly genius reason some sweaters have a “V” shape under their collars too. But scrolling on X recently, I came across a post which answered a question I didn’t even know I had – menswear expert and fashion writer Derek Guy shared a thread explaining why designer brands splash their logos all over their clothes and bags. To be honest, I’d always thought it was so they could shill a £15 white T-shirt to some gullible, brand-loyal sucker for £150. But apparently, it’s a little smarter – and more legally savvy – than I realised. Do you know why luxury brands put logos all over their clothes

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