Opt for fresh, high-curcumin turmeric like the Lakadong variety and store it properly in dark, airtight containers to maintain its effectiveness.Golden milk lattes, turmeric face masks, turmeric pills and turmeric powder are everywhere, from social media advertisements to retail stores and shopping malls. You may opt for one, tempted by the promise of natural health benefits.But before buying into any trend, it’s important to understand what the product is, what’s in it, how to consume it, and how it can benefit you specifically. “Turmeric being called the ‘new’ superfood is a misnomer,” said New York-based registered dietitian Esther Tambe. “Turmeric has been around in many cultures for a long time, and we should respect that heritage and try to understand the what, why and how.”Research suggests turmeric has many positive benefits as an antioxidant and immunity booster with anti-inflammatory properties. It is also documented to help improve