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The Guardian // World // Europe

Percy Pig’s US adventure may be short-lived as M&S responds to Trump tariffs

Thursday 3rd April 2025, 2:07PM

Retailer’s ‘gift to America’ could be hit by new taxes as it also adjusts to rules on advertising high fat, sugar and salt foodsBusiness live – latest updatesGlobal stock markets plunge and US dollar tumblesPercy Pig’s US invasion could be called to a halt amid fears that Donald Trump’s tariffs could affect sales of Marks & Spencer’s popular confectionery brand which has just launched in Target stores across the Atlantic.Archie Norman, the chair of M&S, has described Percy as the retailer’s “gift to America” but he told the Retail Technology Show in London that “we might have to change our minds” as Trump imposes additional taxes on imported goods. While M&S is not considering withdrawing the sweets, tariffs could push up prices and make them less popular. Continue reading...

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