The new John Lewis Christmas advert premiered on ThursdayThere are a few things people look out for every year when John Lewis unveils its annual Christmas advert – and one of them is definitely the song that’s used in it.While the John Lewis ad is mostly associated with stripped-back covers of existing songs, past clips have also used original songs, as was the case with last year’s offering.However, this year the department store’s team has done something completely new.Released on Thursday morning, the new ad doesn’t feature a new recording at all, and is instead soundtracked by The Verve’s Sonnet, which further adds to the campaign’s heavy themes of nostalgia and reflection.
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