At the moment, I’d say about one-sixth of the TikTok videos on my for you page are about Korea’s 4B movement. UK Google searches for the term have absolutely soared since November 5th ― the day before the US election’s results. The trend seems to apply worldwide. Pauline Hamilton, who is currently doing “very preliminary” research on the phenomenon in Korea (though she stresses she is “by no means an expert”) revealed that “4B” refers to a sort of online gender strike.Though Pauline hopes to speak directly with women participating in the 4B movement in the future, she’s currently sharing her broader knowledge on TikTok.“The 4B movement is an online movement predominantly in South Korea where women are partaking in the four ’B’s,” she explained. &l