Writer holding Nivea containersI’ve developed a bit of an obsession with the hidden meaning behind brand names. I tell anyone who’ll listen that Bisto stems from the phrase “Brown, Season and Thicken in One,” for instance. My partner is probably sick of hearing what Lego, Haribo, Lurpak, Roses, Twix, IKEA, Ferrero Rocher, and loads more really mean too. Well, good news for me: my job means I can inflict my banal discoveries on you lot instead. And today, that delightfully dull discovery t
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