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Australian Broadcasting Corporation // Business

Wicked tries to harness Barbie's marketing magic in the hopes of defying gravity at the box office

Saturday 23rd November 2024, 6:56PM

With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So it's no wonder its marketing rollout has parallels to last year's billion-dollar blockbuster.

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