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The Guardian // Sport

No more international cricket live on free-to-air TV as ECB fails to agree deal

Tuesday 29th October 2024, 2:00PM

BBC offer too low but it keeps 15 live Hundred matchesECB can’t interest Channel 4 or ITV in four games a yearThe England men’s and women’s cricket teams are set to return fully behind the Sky Sports paywall next season after an extension to the BBC rights deal in which the corporation opted out of showing live internationals.The Guardian has learned that the England and Wales Cricket Boarad has been unable to secure a free-to-air TV deal for some of its teams’ Twenty20 internationals in a blow to its attempts to broaden cricket’s appeal. The ECB has been seeking to sell live rights to two men’s T20s and two women’s T20s a year on a four-year contract starting next summer, but has yet to receive an acceptable offer at the end of the tender process. Continue reading...

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