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The Guardian // Politics

Labour group tells MPs they must be on YouTube and TikTok

Sunday 30th March 2025, 11:15AM

Group asks influencers and popular figures to help party’s backbenchers engage audiences and challenge narrativesConfidence in the government will not improve unless they get their faces and ideas on online media platforms including YouTube, a group of Labour MPs has warned colleagues.The Labour Growth Group of about 110 MPs is working with leading podcasters and popular figures to help Labour backbenchers become influencers in their own right, amid concerns that toxic narratives about the party’s agenda, its politicians and its policies are going unchallenged. Continue reading...

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