Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion

<p><strong>Exclusive:</strong> Analysis shows cost of chicken fillets, potatoes and donuts rose during supermarket giant’s three-month promotion</p><ul><li><p><a href="https://www.theguardian.com/australia-news/live/2026/sep/11/anthony-albanese-september-11-aged-care-labor-coalition-angus-taylor-one-nation-pauline-hanson-andrew-hastie-ntwnfb">Follow our Australia news live blog for latest updates</a></p></li><li><p>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></p></li></ul><p>Woolworths raised prices for popular items – including a 33% mark up on chicken fillets – within days of promising to freeze prices on 300 “family staples” for three months to help customers with the cost of living.</p><p>Pricing data, compiled by comparison website CW Scanner and provided to Guardian Australia, shows the supermarket chain increasing the prices of at least four key products after starting the three-month “Price Freeze” promotion on 1 May.</p> <a href="https://www.theguardian.com/business/2026/sep/11/woolworths-hike-family-staples-during-price-freeze-promotion">Continue reading...</a>