Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

<p>Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’</p><ul><li><p><a href="https://www.theguardian.com/australia-news/live/2026/aug/25/australia-news-live-sydney-trains-delays-cancellations-albanese-gst-wa-one-nation-coalition-secret-harbour-election-tax-reform-royal-commission-antisemitism-icac-victorian-rail-loop-alan-jones-trial-ntwnfb">Follow our Australia news live blog for latest updates</a></p></li><li><p>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></p></li></ul><p>Woolworths’ latest Disney “Ooshie” collectibles have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.</p><p>The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.</p> <a href="https://www.theguardian.com/business/2026/aug/25/woolworths-disney-ooshies-craze-causes-coles-sales-slump">Continue reading...</a>