Michelle Obama documentary rises 13,000% in views as Melania film opens

<p>Becoming garners 47.5m minutes viewed on same weekend as current first lady’s documentary released in cinemas</p><p>Michelle Obama’s 2020 documentary <a href="https://www.theguardian.com/film/2020/may/04/becoming-review-michelle-obama-documentary-netflix">Becoming</a> saw a major rise in views over the same weekend that Melania was released in cinemas.</p><p>The film, which followed the former first lady in the wake of her hit book, saw a rise in views of more than 13,000% over the past weekend, with 47.5m minutes viewed, according to the <a href="https://www.hollywoodreporter.com/business/digital/melania-michelle-obama-doc-viewership-1236495190">Hollywood Reporter</a>. The weekend before saw only 354,000 minutes watched, according to Luminate.</p> <a href="https://www.theguardian.com/us-news/2026/feb/04/michelle-obama-becoming-documentary">Continue reading...</a>