Sky Sports to extend US Open contract after boost in female audience figures

<ul><li><p>Raducanu’s 2021 win played role in Sky interest</p></li><li><p>Sky’s tennis audience in 2025 was 60% female</p></li></ul><p>Sky Sports is close to agreeing a new deal to extend its live coverage of the US Open. The three-year contract extension, which is expected to be announced when the singles draw from Flushing Meadows begins next week, will keep the tournament live on Sky until 2030.</p><p>Under the terms of the new deal, Sky will broadcast more than 12 hours of live tennis each day across the extended three-week tournament, including the new mixed-doubles event which is taking place this week.</p> <a href="https://www.theguardian.com/sport/2026/aug/26/sky-sports-us-open-tennis-contract-extension-boost-female-audience-figures">Continue reading...</a>